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A Johnny Amidst Jugnus

Author

Listed:
  • Adnan Zahid
  • M. Adeel Zaffar
  • Hamza Aurengzeb

Abstract

The case recounts the story of Johnny and Jugnu, the fast-food restaurant’s initial journey. The story is then supplemented by details of the marketing mix (price, product, place and promotion). All decisions have been made, except for the pricing decision. The case hinges on this important decision. The four partners seem to disagree on pricing, and the case data helps students make this decision for the protagonists.

Suggested Citation

  • Adnan Zahid & M. Adeel Zaffar & Hamza Aurengzeb, 2021. "A Johnny Amidst Jugnus," Asian Journal of Management Cases, , vol. 18(1), pages 23-33, March.
    • Handle: RePEc:sae:anjomc:v:18:y:2021:i:1:p:23-33
    DOI: 10.1177/0972820120978709
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