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The Journey of Unicorn Uber from San Francisco to International Disruption

Author

Listed:
  • Haresh Barot
  • Poonam V. Chhaniwal

Abstract

Uber, one of the most valuable and talked about private start-ups of today’s time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth.

Suggested Citation

  • Haresh Barot & Poonam V. Chhaniwal, 2018. "The Journey of Unicorn Uber from San Francisco to International Disruption," Asian Journal of Management Cases, , vol. 15(1), pages 82-91, March.
    • Handle: RePEc:sae:anjomc:v:15:y:2018:i:1:p:82-91
    DOI: 10.1177/0972820117744689
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