Performing Nationalism: Celebrity Politics and Audience Boundary Work Under Authoritarianism

How do citizens in authoritarian contexts interpret nationalist messages embedded in everyday life? While research shows that nationalism is reproduced through routine practices, less is known about how audiences interpret, adapt to, or contest official messages—and why. I argue that outward nationalist alignment persists not through uniform conviction, but because divergent interpretive pathways converge on surface-level conformity. This study examines China’s entertainment industry, where the state mobilizes celebrities to amplify nationalist messages. Using a two-stage mixed-methods design, I first survey internet users ( N = 2,211) to show that audiences judge celebrities’ nationalist transgressions as significantly more severe than non-political misconduct, with systematic variation across social groups. To uncover the interpretive logics behind this heterogeneity, I draw on 55 in-depth interviews, identifying four orientations shaped by individuals’ primary information repertoire and lived experiences of positioning within the national community. These orientations range from emotional affirmation to pragmatic compliance to tactical reinterpretation that enables indirect critique. By revealing how everyday encounters with celebrity culture—such as scrolling past a star’s nationalist post—normalize nationalist expectations, I demonstrate that the ideology endures even where internalization is limited. Grounded in the Chinese case, the study advances debates on cultural governance, audience reception of official messaging, and symbolic boundary-making in authoritarian settings.