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Strategy Analysis and Choice

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  • Ivan Mihailovic
  • Milena Marjanovic

Abstract

Strategy analysis and choice involve making subjective decisions based on object- ive information. This chapter introduces concepts that can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of action. Behavior- al aspects of strategy formulation are described, including politics, culture, ethics, and so- cial responsibility considerations. Modern tools for formulating strategies are described, and appropriate role of a board of directors is discussed.

Suggested Citation

  • Ivan Mihailovic & Milena Marjanovic, 2014. "Strategy Analysis and Choice," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 4(11), pages 538-545.
    • Handle: RePEc:rss:jnljms:v4i11p4
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