Prof. Mircea Udrescu

Each product or service can now be covered by a lot of marks. Therefore, now and in the near future communications efforts are related supply brand, in terms of reputation and branding, as a conscious act of creation and affirmation of reputation. Since the brand is not the product or service, but what is your product or service in the minds of consumers, an image or a mood, then branding appears as a process of creation and management of associations that generate images and feelings about a brand. In academia, although using more words, actions speak much louder than words. Both students and teachers have tried so after say, especially after what I do. Personal brand and institutional brand is built by putting a high value on authenticity. Actions speak much louder than words, deeds give reputation structure. Student and teacher are brand builders always work for personal purposes only if declared, whether found in university, at home or at the library. The steps that make must lead towards achieving reputation as feedback of conscious efforts. To achieve a personal brand university student or teacher, consider that must engage in daily behavior, motivated and justified: clear vision realistic strategy planning efforts for achieving the objectives, defining and identifying customers who want a good communication, adoption and adherence to a set of moral guidelines generally valid