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Profilul gospodariilor care economisesc – instrument important in segmentarea pietei bancare

Author

Listed:
  • Andreea CAMBIR

    (Institutul National de Statistica)

  • Cornelia BARTI

    (Institutul National de Statistica)

  • Sofica MUSAT

    (Institutul National de Statistica)

  • Gheorghe Emanoil VAIDA

    (Institutul National de Statistica)

Abstract

Segmentarea pietei bancare joaca un rol foarte important in strategia de marketing, permitand diferentierea ofertei si propunerea de produse specifice si adaptate pentru fiecare segment de piata.

Suggested Citation

  • Andreea CAMBIR & Cornelia BARTI & Sofica MUSAT & Gheorghe Emanoil VAIDA, 2015. "Profilul gospodariilor care economisesc – instrument important in segmentarea pietei bancare," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 63(12), pages 57-65, December.
  • Handle: RePEc:rsr:supplm:v:63:y:2015:i:12:p:57-65
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    More about this item

    Keywords

    venituri; profilul gospodariilor; economisire; depuneri; comportament financiar;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance

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