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Enhancing Student Relationship Management with Social Media Marketing

Author

Listed:
  • Iva Vojinovic

    (Faculty of Organizational Scince)

  • Aleksandra Labus

    (Faculty of Organizational Scince)

  • Borko Kovacevic

    (Microsoft, Serbia)

Abstract

This paper presents an application of social media marketing of a higher educational institution. Performance of higher educational institutions on social media and social media marketing usage, have as a goal improving their business operations, the credibility and implementation of the student relationship management concept. This paper presents student relationship management model of a higher educational institution on social media. It describes social media marketing implementation, specifically for social networks, as well as a model of social media metrics. The main aim of this paper is to improve the process of student relationship management, and emerging brand of the Laboratory for e-business by applying social media marketing.

Suggested Citation

  • Iva Vojinovic & Aleksandra Labus & Borko Kovacevic, 2014. "Enhancing Student Relationship Management with Social Media Marketing," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 62(6), pages 60-74, June.
    • Handle: RePEc:rsr:supplm:v:62:y:2014:i:6:p:60-74
    as

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