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Consultancy Services for SMEs’ Market


  • Constantin CODERIE

    (“Artifex” University of Bucharest)


To define the portfolio of a service-oriented company, some consultants found useful the development and offer for a special product, different from the services and products available for other consultants. It is easy to realize that such special product (which can be a training package, a business diagnosis tool, an information system etc.) can represent the competitive advantage of the consultant if it satisfies a need perceived by the customer, and if the consultant is successful in product marketing. Such special product must be different from the comparable products provided by other consultants, or superior. The difference must be real, not fictive.

Suggested Citation

  • Constantin CODERIE, 2012. "Consultancy Services for SMEs’ Market," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(4), pages 436-439, November.
  • Handle: RePEc:rsr:supplm:v:60:y:2012:i:4:p:436-439

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    More about this item


    company portfolio; consultant; SME; market competition; consultancy company;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General


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