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Approach to Risks of Marketing Activity

Author

Listed:
  • Dan NASTASE

    (“Artifex” University of Bucharest)

Abstract

Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.

Suggested Citation

  • Dan NASTASE, 2012. "Approach to Risks of Marketing Activity," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(4), pages 104-106, November.
  • Handle: RePEc:rsr:supplm:v:60:y:2012:i:4:p:104-106
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    File URL: http://www.revistadestatistica.ro/suplimente/2012/4/srrs4_2012a15.pdf
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    More about this item

    Keywords

    risk; certainty; uncertainty; business; marketing; management; economics; anticipation information;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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