Crisis Management in Insurance Companies
In this paper we present some considerations about management in insurance companies during the present economic recession. The insurance companies are important players of the financial market, serving a number of economic functions, such as allowing risk transfer, helping companies and people save and invest, enabling entrepreneurial spirit and business initiatives. We will examine the way recession influenced the global insurance field but also our internal market and we will identify a series of managerial approaches in order to overstep the present difficulties but also to rise insurers’ competitiveness and to carry on a performent management in this domain. We have defined a series of managerial approaches such as: strategic management, management based processes orientation, management methodologization or changing organizational culture.
Volume (Year): 60 (2012)
Issue (Month): 2 (May)
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