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The Efficacy of the Promotional Operations and the Sustainable Consumption

Author

Listed:
  • Silvia IFTIME

    (“Artifex” University Bucharest)

  • Emanuela IONESCU

    (“Artifex” University Bucharest)

Abstract

Sales promotion is today one of the vectors of marketing and trade which has an increasing professional character anchored in the current economic reality. Sales promotion refers today to products and services, manufacturers and distributors, physical brands and virtual brands. It addresses the customer, the public at large, or the professionals in the field. Sales promotion answers multiple objectives such as: make the customers become regular customers, recruiting of new customers, increase of the customer traffic at the sales outlets, increase the value of the panel of shopping.

Suggested Citation

  • Silvia IFTIME & Emanuela IONESCU, 2012. "The Efficacy of the Promotional Operations and the Sustainable Consumption," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(2), pages 107-110, May.
    • Handle: RePEc:rsr:supplm:v:60:y:2012:i:2:p:107-110
    as

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