IDEAS home Printed from https://ideas.repec.org/a/rsg/littra/2015-004.html

Analysis of Development of the Most Valuable Brands in the World and the Most Valuable Brands in China

Author

Listed:
  • Marie Slabá
  • Qi HudeÄ ková

Abstract

Brands are one of the most important assets of any entity, regardless of its area. In theory and in the practice there are lots of methods of evaluation of brands that are trying to determine the most valuable brands in the world. In this article, the authors focus on the methodology BRANDZ developed by Millward Brown, a WPP. This methodology is based on the empirical research of more than three million consumers who evaluated more than 100 thousand different brands on fifty markets. The article analyzes not only global brands, but also the development of the most valuable brands in the rapidly developing Chinese market. Analýza vývoje nejhodnotnÄ›jších znaÄ ek svÄ›ta a nejhodnotnÄ›jších znaÄ ek Čínské lidové republiky

Suggested Citation

  • Marie Slabá & Qi HudeÄ ková, 2015. "Analysis of Development of the Most Valuable Brands in the World and the Most Valuable Brands in China," Littera Scripta, VSTE, vol. 8(1), May.
    • Handle: RePEc:rsg:littra:2015-004
    DOI: 10.36708/LS.2015.I01.004
    as

    Download full text from publisher

    File URL: https://littera-scripta.com/articles/analysis-of-development-of-the-most-valuable-brands-in-the-world-and-the-most-va-13844d96
    Download Restriction: no
    File URL: https://libkey.io/10.36708/LS.2015.I01.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsg:littra:2015-004. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robin Kunju Mol Raj (email available below). General contact details of provider: https://littera-scripta.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.