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Analýza klÃ­Ä ových skupin stakeholderů komerÄ ních subjektů v ÄŒeské republice

Author

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  • Marie Slabá

Abstract

Analýza stakeholderů je v souÄ asné dobÄ›, zejména v zahraniÄ ní literatuÅ™e, považována za velice důležitý aspekt managementu i marketingu souÄ asné turbulentní doby. V ÄŒeské republice analýze stakeholderů není vÅ¡ak doposud vÄ›nována dostateÄ ná pozornost. Tento Ä lánek se zabývá právÄ› problematikou analýzy stakeholderů. Cílem tohoto Ä lánku je provedení identifikace a detailní analýzy stakeholderů komerÄ ních subjektů v ÄŒeské republice. VeÅ¡keré podniky budou rozdÄ›leny do skupin mikro, malých, stÅ™edních a velkých podniků. V rámci tÄ›chto kategorií podniků budou zkoumány skupiny stakeholderů, na něž se podniky nejÄ astÄ›ji zaměřují. Dále pomocí analýzy rozptylu a F-testu bude zkoumáno, zda se odpovÄ›di jednotlivých skupin podniků statisticky významnÄ› liší, Ä i nikoliv.

Suggested Citation

  • Marie Slabá, 2013. "Analýza klÃ­Ä ových skupin stakeholderů komerÄ ních subjektů v ÄŒeské republice," Littera Scripta, VSTE, vol. 6(2), May.
    • Handle: RePEc:rsg:littra:2013-022
    DOI: 10.36708/LS.2013.I02.009
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