IDEAS home Printed from https://ideas.repec.org/a/rsf/jgrcss/v1y2021i2p18-27.html

Applying ERRC of Blue Ocean Strategy: A Value Innovation for Contracting Carrier Company Study Case in Indonesia

Author

Listed:
  • Ahmad Sugiono

    (Indonesian Education University)

  • Agus Rahayu

    (Indonesian Education University)

  • Lili Adi Wibowo

    (Indonesian Education University)

Abstract

This study aims to determine the strategy's ability to make price competition irrelevant and optimize the company's operating costs. This type of research uses descriptive qualitative research with the subject of this research is one of the Freight Forwarding companies in Jakarta, namely IGL. The results obtained in this study, among others, by creating partners abroad (Key Partnership), which focus on having freehand shipments import and nominee shipments export, can make a condition where price competition becomes irrelevant. The results also show that focusing on being a contractual carrier and procurement of warehouses is also proven to positively impact operational costs and company performance, provide added value to customers, and support the company's main business.

Suggested Citation

Handle: RePEc:rsf:jgrcss:v:1:y:2021:i:2:p:18-27
DOI: 10.31098/jgrcs.v1i2.687
as

Download full text from publisher

File URL: https://journals.researchsynergypress.com/index.php/jgrcs/article/download/687/281
File Function: Full text
Download Restriction: no
File URL: https://libkey.io/10.31098/jgrcs.v1i2.687?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Keywords

;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsf:jgrcss:v:1:y:2021:i:2:p:18-27. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Santi Rahmawati (email available below). General contact details of provider: https://journals.researchsynergypress.com/index.php/jgrcs .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.