Broadening the View: Diverse Types of Entrepreneurs
In this paper the hegemonic image of the entrepreneur is confronted with a more diverse picture derived from a research project in which a variety of qualitative methods were applied. The paper opted for an exploratory study which emphasizes the generation of theory from data in the process of conducting research. Thus the open-ended approach of grounded theory is used and 29 narratives, problem-centred interviews with female and male entrepreneurs were conducted. From these interviews four different entrepreneurial types emerged: the strategic planner, the step-by-step entrepreneur, the crisis entrepreneur and the bricoleur.
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Volume (Year): (2012)
Issue (Month): 2 (April-June)
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