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Broadening the View: Diverse Types of Entrepreneurs


  • Andrea D. Bührmann

    () (Universität Göttingen)

  • Katrin Hansen

    () (Westfälische Hochschule)


In this paper the hegemonic image of the entrepreneur is confronted with a more diverse picture derived from a research project in which a variety of qualitative methods were applied. The paper opted for an exploratory study which emphasizes the generation of theory from data in the process of conducting research. Thus the open-ended approach of grounded theory is used and 29 narratives, problem-centred interviews with female and male entrepreneurs were conducted. From these interviews four different entrepreneurial types emerged: the strategic planner, the step-by-step entrepreneur, the crisis entrepreneur and the bricoleur.

Suggested Citation

  • Andrea D. Bührmann & Katrin Hansen, 2012. "Broadening the View: Diverse Types of Entrepreneurs," Rivista di Politica Economica, SIPI Spa, issue 2, pages 53-72, April-Jun.
  • Handle: RePEc:rpo:ripoec:y:2012:i:2:p:53-72

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    More about this item


    entrepreneurship; bricoleur; entrepreneurial diversity;

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification


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