I contratti di sponsorizzazione: un’analisi law and economics
The paper focuses on the analysis of two selected problems in the organization of private fundgiving for cultural events and the design of related sponsor contracts. First, we want to answer the question: how can a government create incentives for private firms to sponsor cultural events? Second, we want to answer the question: how can the sponsor firm distinguish among different cultural institutions, having different quality profiles? The economic results are, then, discussed in the light of the Italian juridical framework, in order to provide a practical proposal for the implementation of the theoretical analysis and the design of sponsor contract, displaying valid effects in the legal system.
Volume (Year): 93 (2003)
Issue (Month): 3 (May-June)
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