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Study of Romanian Pilgrimage Tourism Products – A Cultural Behavior Approach


  • Leti?ia Adina NEGRU?A

    () (Babe?-Bolyai University Cluj-Napoca, Romania)

  • Valentin TOADER

    () (Babe?-Bolyai University Cluj-Napoca, Romania)


    () (Orthodox Teological Seminary, Romania)


This study will concentrate on the Romanian pilgrimage tourism supply, in order to identify the characteristics of pilgrimage products. Using the Hofstede’s approach for Romanian society, we develop a meta-analysis and a systematic review of the most important research studies done on this topic for Romanian culture. As a result, we have determined the weight of each cultural dimension and their effects on the religious tourism and pilgrimage behavior. We correlate the findings from Hofstede’s theory with the data about the supply of pilgrimages in our country: main pilgrimage routes, services provided by the hospitality units, seasonality, length of stay, tourism and religious objectives the pilgrims may visit. The collectivism tendency and high uncertainty avoidance represent the main cultural aspects having an influence on pilgrims’ behavior and on the Romania’s supply of pilgrimages. As a result, most of the pilgrimages are concentrated in few destinations with a strong spiritual sense for an orthodox, have a small length of stay, while the services provided are customized to fulfill the pilgrims’ basic needs and emphasize the idea of sharing resources between pilgrims. The presence of a priest as a spiritual guide may lead to an improved pilgrimage experience.

Suggested Citation

  • Leti?ia Adina NEGRU?A & Valentin TOADER & Liviu VIDICAN-MANCI, 2015. "Study of Romanian Pilgrimage Tourism Products – A Cultural Behavior Approach," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 574-590, December.
  • Handle: RePEc:rom:rmcimn:v:16:y:2015:i:5:p:574-590

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    Hofstede’s dimensions; cultural behavior; pilgrimage; religious tourism; supply.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • E03 - Macroeconomics and Monetary Economics - - General - - - Behavioral Macroeconomics


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