IDEAS home Printed from https://ideas.repec.org/a/rom/rampas/v2025y2025i44p60-74.html
   My bibliography  Save this article

Nudging Digital Transformation: Behavioral Economics Approaches To E-Government Adoption In The European Union With Implications For Romania

Author

Listed:
  • Maria Alexandra CRACIUN

    (PhD Candidate, Bucharest University of Economic Studies, Faculty of Economics, Bucharest, Romania)

  • Monica DUDIAN

    (Professor, PhD, Bucharest University of Economic Studies, Faculty of Economics, Bucharest, Romania)

  • Dan-Alexandru LAZAR

    (PhD Candidate, Bucharest University of Economic Studies, Faculty of Administration and Public Management, Management Doctoral School, International Centre for Public Management, Bucharest, Romania)

Abstract

This paper examines the application of behavioral economics principles to digital government adoption across the European Union in 2024, with specific implications for Romania and Eastern Europe. Despite increasing investments in digital infrastructure and services, individuals’ adoption of e-government solutions remains uneven across Europe, with behavioral barriers often overlooked in technology adoption strategies. The study employs comparative analysis of existing data from the EU Digital Economy and Society Index (DESI), national digital government initiatives, and published case studies to identify effective behavioral interventions. The research aims to identify critical behavioral techniques driving digital adoption in European public administration, including pre-filled forms, user support, mobile centricity, and transparency by design. Findings reveal important considerations for Romanian public administrators seeking to accelerate digital government adoption through behavioral approaches. This paper contributes to the ongoing research in the field of behavioral public administration by analytically comparing successful behavioral strategies in the European digital government context and proposing similar strategies to be applied in Romania's ongoing digital transformation efforts.

Suggested Citation

  • Maria Alexandra CRACIUN & Monica DUDIAN & Dan-Alexandru LAZAR, 2025. "Nudging Digital Transformation: Behavioral Economics Approaches To E-Government Adoption In The European Union With Implications For Romania," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2025(44), pages 60-74.
    • Handle: RePEc:rom:rampas:v:2025:y:2025:i:44:p:60-74
    as

    Download full text from publisher

    File URL: https://ramp.ase.ro/vol44/44-04.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D0 - Microeconomics - - General
    • R5 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rampas:v:2025:y:2025:i:44:p:60-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Androniceanu Armenia (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.