IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v16y2022i1p921-936.html
   My bibliography  Save this article

THE IMPORTANCE OF IMPLEMENTING THE CONCEPT OF REPUTATION IN SMEs

Author

Listed:
  • Daniel RUSU

Abstract

The objective of this study is to nominate what are the main reasons underlying the formation of working consensus within small and medium-sized enterprises (SMEs) and also to understand the necessity and importance of the presence of reputation in the business process. In order to fulfill the proposed objectives, qualitative research was used, especially the case study method. The research was carried out on a sample consisting of five SMEs (cases) present in the southern region of Romania. The tools used to collect data are represented by documentary analysis and individual interviews, while the content analysis method was used to study the collected data. According to the obtained results, SMEs claim various and different reasons to substantiate the conclusion of a collaboration agreement. In the process responsible for the selection of partners, the criterion of reputation was very frequently mentioned. Moreover, according to this study, for the selection of a certain business partner, another crucial criterion is trust. The research aims to support SME managers in understanding and characterizing the wider phenomenon of collaboration and presents the main criteria to be followed in choosing the right business partner.

Suggested Citation

  • Daniel RUSU, 2022. "THE IMPORTANCE OF IMPLEMENTING THE CONCEPT OF REPUTATION IN SMEs," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(1), pages 921-936, November.
    • Handle: RePEc:rom:mancon:v:16:y:2022:i:1:p:921-936
    DOI: 10.24818/IMC/2022/05.13
    as

    Download full text from publisher

    File URL: https://conferinta.management.ase.ro/archives/2022/pdf_IMC_2022/5_13.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.24818/IMC/2022/05.13?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:16:y:2022:i:1:p:921-936. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.