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Dubai'S Economic Environment And Business Differentiation

Author

Listed:
  • Lyudmila MIHAYLOVA
  • Emil PAPAZOV
  • Rashid Sultan Rashid AlKaitoob ALNUAIMI

Abstract

This paper discusses issues of the economic environment in connection with organizational highquality (differentiation) strategy and business orientation. The specificity of the cutting-edge hightech business environment based on knowledge enables enterprises to orient with greater confidence towards a strategy of high quality of the offered products and services. The purpose of the report is to present and analyse elements of the business environment in Dubai, serving as a prerequisite for the implementation of the strategy of high quality. An example of the relationship between the high-tech environment and the vision of consultants and managers regarding the strategic issues of the development of the organization and the offering of high-quality products and services is presented. The specific business environment makes it possible to focus on specific areas in which the entrepreneur has competencies and can secure a target customer group showing interest in a differentiated product or service.

Suggested Citation

  • Lyudmila MIHAYLOVA & Emil PAPAZOV & Rashid Sultan Rashid AlKaitoob ALNUAIMI, 2022. "Dubai'S Economic Environment And Business Differentiation," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(1), pages 471-479, November.
    • Handle: RePEc:rom:mancon:v:16:y:2022:i:1:p:471-479
    DOI: 10.24818/IMC/2022/03.06
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