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Destination Management Organization’S (Dmo’S) Roles, Structures And Performance €“ Comparative Analysis

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  • Adina Letitia NEGRUSA
  • Nicolae LUPU
  • Monica Maria COROS
  • Cosmin Mihai MOCA

Abstract

Destination success is a combination of tangible (product, location, and accessibility) and less tangible attributes (service and community experience). All of these factors determine the visitor’s experience. While some of them are beyond the control of DMOs, for a large part, such organizations can assure their managerial process. Therefore, the managers of DMOs can have a strong influence upon destination success. The aim of this paper is to investigate how a DMO’s activity can contribute to a destination’s competitiveness and success. In an attempt to provide a holistic view of the DMO concept, the paper examines and reviews DMOs’ roles and specific activities, as well as also the relationship between a DMO’s success and a destination’s success. By the means of the DMO’s performance evaluation, one can identify areas for improvement in economy, efficiency, capacity and effectiveness of achieving strategic and operational results, which can increase a destination’s competitiveness.

Suggested Citation

  • Adina Letitia NEGRUSA & Nicolae LUPU & Monica Maria COROS & Cosmin Mihai MOCA, 2017. "Destination Management Organization’S (Dmo’S) Roles, Structures And Performance €“ Comparative Analysis," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 72-81, November.
    • Handle: RePEc:rom:mancon:v:11:y:2017:i:1:p:72-81
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    References listed on IDEAS

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    1. Volgger, Michael & Pechlaner, Harald, 2014. "Requirements for destination management organizations in destination governance: Understanding DMO success," Tourism Management, Elsevier, vol. 41(C), pages 64-75.
    2. Beritelli, Pietro & Laesser, Christian, 2011. "Power dimensions and influence reputation in tourist destinations: Empirical evidence from a network of actors and stakeholders," Tourism Management, Elsevier, vol. 32(6), pages 1299-1309.
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