The Analysis Of Economic Performance Of Commercial Societies From South-Eastern Europe Using Social Customer Relationship Management

Innovative activities are all the activities with a scientific, technological, organizational, financial and commercial character and which update or are oriented to lead to the implementation of innovations. Some innovative activities contain in them novelty, while others are only auxiliary activities necessary to implement innovations. Innovation activities also include research and development, which are not directly related to the development of a specific innovation. This work aims to compare innovation in education and other sectors and at the same time identify the innovative approaches in the educational environment to improve school results in the framework of a European School of DAmbovita County in a competitive environment. The hypothesis of our study is that an organizational culture based on innovation has a positive influence on the performances of the education unit, since it allows motivating the teaching staff, students and social partners. This study relies on a pilot survey realized on the level of the school unit and then on the analysis of: annual training time in preuniversity education, structure of the school year, way of application of the curriculum, home environment, school resources, classroom innovation. The conclusion resulted following this research is that the participation of the school actors (teaching staff, parents, students and members of the local community) in school innovation is an essential factor in school progress and at the same time in the development of an educational management adaptable and flexible in relation to the changes of the economic and social environment.