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Analysis Of E-Commerce Adoption In Romania

Author

Listed:
  • Sofia Elena COLESCA

    () (The Bucharest Academy of Economic Studies, Romania)

  • Cristina ALPOPI

    () (The Bucharest Academy of Economic Studies, Romania)

  • Cristina MANOLE

    () (The Bucharest Academy of Economic Studies, Romania)

Abstract

The goal of the present paper was to analyse the attitude of Romanians towards e-commerce. A questionnaire composed by 25 questions was designed to gather the necessary information about: how much the Romanians are willing to spend in on-line stores, which are the most popular products purchased, how much are satisfied with the e-commerce services, their confidence in e-commerce transactions

Suggested Citation

  • Sofia Elena COLESCA & Cristina ALPOPI & Cristina MANOLE, 2011. "Analysis Of E-Commerce Adoption In Romania," Proceedings of the International Conference Investments and Economic Recovery, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 223-231, December.
  • Handle: RePEc:rom:efinvm:v:10:y:2011:i:1:p:223-231
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    Keywords

    adoption; confidence; e-commerce; on-line shopping.;

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