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The Managerial Process in the Media Industry

Author

Listed:
  • Andrei NICULESCU

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

Managing an organisation from the media industry has a series of particularities that are the object of this analysis. The main functions of management are studied with the help of relevant examples and case studies taken from the specialized literature. For such a complex, dynamic and versatile industry such as media, with the electronic sector evolving perhaps more rapidly than in any other industry, the challenges facing managers are multiple.

Suggested Citation

  • Andrei NICULESCU, 2011. "The Managerial Process in the Media Industry," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 253-262, June.
  • Handle: RePEc:rom:econmn:v:14:y:2011:i:1:p:253-262
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    More about this item

    Keywords

    Media; management; functions; process.;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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