The Managerial Process in the Media Industry
Managing an organisation from the media industry has a series of particularities that are the object of this analysis. The main functions of management are studied with the help of relevant examples and case studies taken from the specialized literature. For such a complex, dynamic and versatile industry such as media, with the electronic sector evolving perhaps more rapidly than in any other industry, the challenges facing managers are multiple.
Volume (Year): 14 (2011)
Issue (Month): 1 (June)
|Contact details of provider:|| Postal: 6 ROMANA PLACE, 70167 - BUCHAREST|
Web page: http://www.management.ase.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rom:econmn:v:14:y:2011:i:1:p:253-262. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen)
If references are entirely missing, you can add them using this form.