Including the Ecological Dimension in Enterprise Strategies

As a component of the economic-socio-human metasystem, complex and non-linear, marked by fundamental transformations, inherently chaotic, expanded by globalization on a planetary scale, in the sense of inducing absolute corrections necessary to interact with the natural system, the enterprises face real difficulties in approaching their own activities. The regulations imposed by the gravity of the phenomena, the increasingly difficult access to resources, the concentration of capital force companies to develop viable strategies based on well-founded decisions. The complex analysis of the current state and the correct design of the coordinates of the future development are conditions for the adoption of solid decisions to preserve its activity. In this sense, the present approach proposes tools that answer the questions: where should I position myself, what activities, products, services to develop, what future evolutions are to be expected in consequence of the adopted decisions. Thus, a strategic diagram to diagnose the position of its activities/products/services has been proposed to enable it to focus on those that meet the environmental, community and human requirements with a profitability designed to ensure development; an improvement of the value analysis with the inclusion of the ecological component in the function-cost reasoning for adjustment in ecological function-cost, in the context of the integration of the economic value and social value concepts, as well as the observation of the possible evolutions of the economic efficiency correlated to the ecological efficiency, the consequences of the various hypostases and the identification of the measures possible to avoid failure.