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Strategic Communication about Organizations’ Employees

Author

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  • Roxana ªEITAN

    (University of Bucharest)

Abstract

In organizational communication literature, the discourses related to organizations’ employees from the annual reports have received limited attention, despite the fact that these documents are published on a yearly basis. Following the studies performed by Johnson, Thomson, and Frincke (1960), Hildebrandt and Snyder (1981), Kohut and Segars (1992), Henry (2008), Hutt (2010), Dragsted (2014), Cheng and Ho (2015), Poole (2016), the objective of this paper is to examine the communication related to employees performed by four large private companies in Romania based on the annual reports issued in 2014, 2015 and 2016. Using the content analysis, we were able to identify which are the most used and preferred terms in the strategic communication related to companies’ workforce. The academics and companies acquire meaningful information from the current study because this advance a better understanding of the strategic communication about organizations’ employees.

Suggested Citation

  • Roxana ªEITAN, 2018. "Strategic Communication about Organizations’ Employees," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 252-259, April.
    • Handle: RePEc:rom:conase:v:1:y:2018:i:1:p:252-259
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