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The Evolution of Change Management Approaches – How Nudging and Behavioral Economics Can Help Organizations’ Transformations

Author

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  • Marius Constantin PROFIROIU

    (Bucharest University of Economic Studies)

  • Aron Emil TÃTARU

    (Bucharest University of Economic Studies)

Abstract

Although Change Management represents a rather new body of knowledge, being developed in the second half of the 20th Century, its importance is constantly growing for both private and public-sector organizations. Various change theories have shaped the conceptual landscape and currently, there is no such thing as a universally accepted change management method. Nevertheless, the vast majority of transformations still fail to achieve their goals. The main purpose of the current paper is to explore how behavioral economics, and especially the Nudging Theory, could help create new approaches for organizations to increase the effectiveness of their change efforts.

Suggested Citation

  • Marius Constantin PROFIROIU & Aron Emil TÃTARU, 2018. "The Evolution of Change Management Approaches – How Nudging and Behavioral Economics Can Help Organizations’ Transformations," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 194-205, April.
    • Handle: RePEc:rom:conase:v:1:y:2018:i:1:p:194-205
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