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Sustainable Policy-Making In Urban Areas: Strategic Marketing Behaviors In Environmentally Proactive Organizations

Author

Listed:
  • Elvira NICA

    (Bucharest University of Economic Studies, Romania)

  • Milos POLIAK

    (University of Zilina, Zilina, Slovak Republic)

  • Katarina VALASKOVA

    (University of Zilina, Zilina, Slovak Republic)

Abstract

We configure a conceptual framework developed on a systematic and comprehensive literature review on sustainable policy-making in urban areas. Building our argument by utilizing data collected from European Commission, we carried out analyses and made estimates concerning strategic marketing behaviors in environmentally proactive organizations. The data for our research were gathered via an online survey questionnaire and were inspected on a sample of 4,500 respondents. Descriptive statistics of collected data from the finalized surveys were determined when significant.

Suggested Citation

  • Elvira NICA & Milos POLIAK & Katarina VALASKOVA, 2020. "Sustainable Policy-Making In Urban Areas: Strategic Marketing Behaviors In Environmentally Proactive Organizations," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 12-18, October.
    • Handle: RePEc:rom:compca:v:16:y:2020:i:1:p:12-18
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