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Public Relations And Their Role In Creating A Company Image

Author

Listed:
  • Cristina DIMA

    (Bucharest University of Economic Studies, Romania)

  • Gabriel NASTASE

    (Bucharest University of Economic Studies, Romania)

  • Carmen Georgiana BADEA

    (Bucharest University of Economic Studies, Romania)

Abstract

Currently, market conditions are becoming more and more competitive, and organizations can only survive through a top-level activity. Current studies have highlighted that the key factor in the success of an organization is the knowledge and satisfaction of consumers targeted by a higher supply, and public relations is that function of society, responsible for defining the target consumers and the best ways to meet their needs, exigencies and wishes at a competitive and profitable level for both the consumer and the manufacturing company. The present paper attempts to pronounce on the interaction of two complex elements: the image of a company and public relations, highlighting the deep links between them.

Suggested Citation

  • Cristina DIMA & Gabriel NASTASE & Carmen Georgiana BADEA, 2018. "Public Relations And Their Role In Creating A Company Image," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(1), pages 197-201, October.
    • Handle: RePEc:rom:compca:v:14:y:2018:i:1:p:197-201
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