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Trends In The Country Of Origin Effect Theories: Goods Versus Services

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  • NICOLESCU LUMINIÞA

    (The Bucharest Academy of Economic Studies)

Abstract

This paper envisages looking at the theories related to the study of the Country of Origin Effect (COE), specifically in relationship with two types of products: goods with physical appearance and services. It starts from the growing international character of different types of products and from the necessity that companies with international activity to consider the COE concepts when deciding on their competitive advantages. The paper compares theories on COE for physical products and for services, illustrating the existing similarities and differences.

Suggested Citation

  • Nicolescu Luminiþa, 2011. "Trends In The Country Of Origin Effect Theories: Goods Versus Services," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 390-394, November.
  • Handle: RePEc:rom:cmanag:v:5:y:2011:i:1:p:390-394
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