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Marketing - Modern Approach In Management And Economy Of A Sports Club

Author

Listed:
  • CRISTIAN C. P. MOCANU

    (The Bucharest Academy of Economic Studies)

Abstract

The expansive character and increasingly obvious on the sports domain regarding the aspect of "business" requires a special focus on monetization of sports activity and the image of those involved. There is a trend that is outlined in the belief that humanity is heading rapidly towards a new type of economy, and therefore, of management. The knowledge’s revolution designates fundamental shift from an economy based on physical resources - represented by the traditional factors of "value or power", material, human, money - to an economy mainly based on knowledge.

Suggested Citation

  • Cristian C. P. Mocanu, 2011. "Marketing - Modern Approach In Management And Economy Of A Sports Club," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 320-325, November.
    • Handle: RePEc:rom:cmanag:v:5:y:2011:i:1:p:320-325
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