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Salesmanship Behavioural Physiognomies And Business Performance Of Bovas Company Limited Southwest Nigeria

Author

Listed:
  • Oyeniyi Aderonke Agnes

    (Osun State University, Okuku Campus, Osun State, Nigeria)

  • Akanbi Bosede Esther

    (Osun State University, Okuku Campus, Osun State, Nigeria)

  • Babatunde Bayode Olusanya

    (Osun State University, Okuku Campus, Osun State, Nigeria)

Abstract

The paper objective is to investigate salesmanship behavioral physiognomies and performance of Bovas Company. The instrument used to collect data is a structured questionnaire, and the sample size for the study was 120. The research methodology adopted a descriptive research design to examine the impact of salesmanship behavioral characteristics and business performance. A purposive is appropriate since the population is not significant. Purposive sampling technique was employed to select and sample the opinion of the 120 respondents in the different Bovas filling stations selected for the study. Data were obtained from the field survey and was later analyzed using SPSS 20.0 (Statistical Package for Social Sciences). The results revealed a significant relationship between salesmanship skills and SMEs business performance [r (117) =6.54**, p0.5]. Hypothesis three was supported by the result of the study. The study, therefore, concluded that salesman’s characteristics such as integrity, trust and confidence are significant to business performance.

Suggested Citation

  • Oyeniyi Aderonke Agnes & Akanbi Bosede Esther & Babatunde Bayode Olusanya, 2020. "Salesmanship Behavioural Physiognomies And Business Performance Of Bovas Company Limited Southwest Nigeria," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 24-35, September.
    • Handle: RePEc:rom:bemann:v:10:y:2020:i:3:p:24-35
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