Media communication technologies in the political sphere in the context of the current geopolitical situation[Технологии Медиакоммуникаций В Политической Сфере В Контексте Современной Геополитической Ситуации]

The article considers key characteristics of media communication technology in the political sphere in the context of the current geopolitical situation. The author explores the influence of modern media communication for political information. The article analyses the features of application of media communi-cation technologies by various political actors, as well as their influence on public opinion formation and political preference. The article is of interest to specialists in the field of political science, sociology, journalism and other humanities, as well as to a wide range of readers interested in modern trends in the development of media communication technologies and their impact on the political sphere. The author of the article considers political communication as a process of transfer of politically relevant information between different elements of the political system with the aim of its subsequent assimilation. The digital factors of influence of media communications on political environment are analyzed. Modern media communication technologies provide new opportunities for political actors to influence public opinion and shape the political preferences of citizens. However, they can also be used to spread misinformation and manipulate the public consciousness, so the author points out the importance of professionalizing knowledge in this area to prevent the dissemination of inaccurate information. It seems that political actors in the digital environment need to intensify interaction with online platforms, digital services and social networks for effective interaction with the population.