Mapping of segments of the economic ecosystem of the territory[Картографирование Сегментов Экономической Экосистемы Территории]

Relevance. The rapid introduction of digital technologies into economic activity has marked a new paradigm of economic analysis – the analysis of economic ecosystems. The relevance of the structural study of the economic ecosystems of territories is due to both the weak elaboration of this topic in the world and domestic scientific literature, and the practical need for the formation of scientifically based strategies for the socio-economic development of territories. Goal. The purpose of this study is to develop a methodology for mapping the economic ecosystem of the territory. Materials and methods. The object of this study is the economic ecosystem of the territory. The subject of the study is economic relations for the development of the economic ecosystem of the territory on the basis of mapping its elements. The information base of the research was scientific publications indexed in the Scopus and RSCI databases, as well as the author's results on public management of the development of economic ecosystems. The method of logical system analysis is used as a research method. Results. As a result of the conducted research, a scheme of a map of the industry and sphere of activity of the economic ecosystem is proposed, including indicators, participants, products of activity, development trends, assessment experts and conclusions on the development of this sphere of economic activity. An algorithm for mapping the economic ecosystem of the territory has been developed, which includes the stages of segmentation, the formation of maps of industries, the assessment of development projects and the formation of a strategy for the socio-economic development of the territory. Using the example of the development of the Tyumen region, the applicability of mapping segments of the economic ecosystem of the territory for public management of the development of various fields of activity is shown. The novelty of this study lies in the development of the author's approach to mapping segments of the economic ecosystem of the territory, which develops the theory of modeling the structure and development of elements of economic ecosystems.