Artificial Intelligence As A Factor Of Increasing The International Competitiveness Of A Company (On The Example Of Alphabet)[Искусственный Интеллект И Стратегические Задачи Повышения Международной Конкурентоспособности В Современных Условиях]

Over the past 5 years, such areas of company development as high technology have become increasingly popular. Companies are increasingly using blockchain, augmented reality, robotics, artificial intelligence, and other innovations in their activities. It is worth noting that there are already many studies aimed at studying the relationship between high technology and the growth of the company's performance. This paper investigates the impact of the use of artificial intelligence on improving the competitiveness of the company. For a more accurate understanding, the Alphabet case was taken. The work used company data before and after the introduction of artificial intelligence. In addition, data from leading companies in the high-tech market for a certain period of time were also considered to build a regression. Furthermore, we will obtain findings which show the dependence of the company's high competitiveness on the use of artificial intelligence in its activities. Since we will consider the causal factors of such dependence, our results can be useful for novice startups, as well as large market players to understand trends and benefits from the development of artificial intelligence in their enterprise.