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Mass-Media As An Instrument Of Influence On The Formation Of A Favorable Image Of The State In The Mass Consciousness
[Сми Как Инструмент Влияния На Формирование В Массовом Сознании Благоприятного Имиджа Государства]

Author

Listed:
  • Svetlana I. Kuzina (Кузина С.И.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration; Don State Technical University)

  • Alina S. Semerenko (Семеренко А.С.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article is devoted to the actual problem of forming a positive image of the state through the use of the media. Foreign policy processes demonstrate the importance of a high-quality collective image of the state as a tool for protecting and promoting one's own interests for the country. The mechanism of influence on the mass consciousness by means of a "symbolic concept" is described, which makes it possible to cover the subjective component of the image of the state, which is inaccessible to the PR-maker.

Suggested Citation

  • Svetlana I. Kuzina (Кузина С.И.) & Alina S. Semerenko (Семеренко А.С.), 2022. "Mass-Media As An Instrument Of Influence On The Formation Of A Favorable Image Of The State In The Mass Consciousness [Сми Как Инструмент Влияния На Формирование В Массовом Сознании Благоприятного ," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 210-214.
    • Handle: RePEc:rnp:smmscn:s22328
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