IDEAS home Printed from https://ideas.repec.org/a/rnp/smmscn/s22322.html
   My bibliography  Save this article

Sharing As A Tool Of Loneliness Marketing
[Sharing Как Инструмент Маркетинга Одиночества]

Author

Listed:
  • Alexandra M. Ponomareva (Пономарева А.М.)

    (Rostov state economic university (RINH); Southern Federal University)

  • Maxim A. Ponomarev (Пономарев М.А.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article represents a study of the sharing economy, the loneliness economy and the loneliness marketing as interrelated tools. The supplemented classification of the types of loneliness is given as the basis for consumers segmentation and the matrix "consumer - product" is developed in accordance with the types of loneliness.

Suggested Citation

  • Alexandra M. Ponomareva (Пономарева А.М.) & Maxim A. Ponomarev (Пономарев М.А.), 2022. "Sharing As A Tool Of Loneliness Marketing [Sharing Как Инструмент Маркетинга Одиночества]," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 165-171.
    • Handle: RePEc:rnp:smmscn:s22322
    as

    Download full text from publisher

    File URL: ftp://w82.ranepa.ru/rnp/smmscn/s22322.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnp:smmscn:s22322. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: RANEPA maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/aneeeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.