Language Consciousness Of The Urban Population Of Dagestan[Языковое Сознание Городского Населения Дагестана]

The increased interest in the position of national (native) languages in the world space is due to the intensification of the processes of globalization and, along with it, urbanization; the formation of an information society, which itself determines the dominant language that is necessary for communication. The growth of the importance of one language naturally contributes to the weakening of the status of other national languages, the narrowing of the areas of their functioning, respectively, the transformation of linguistic consciousness and human behaviour. The Republic of Dagestan is a multilingual region in which many national languages and dialects function. The intensity of modernization and urbanization has a huge impact on ethno-linguistic processes, the formation of a certain linguistic consciousness and the resulting linguistic behaviour. Therefore, the study of the state and status of the national language not only as a key identifier of the ethnic self-identification of an individual and a means of communication, the linguistic consciousness of the urban population, their preferred language of interpersonal communication, attitude to the native language of their ethnic community, the influence of the media on linguistic consciousness seems to be relevant in the mainstream ethnolinguistic processes, which are very difficult in a multinational community. Empirical material shows that complex ethnolinguistic processes are taking place in the modern urban space; there is a decrease in the weight of national (native) languages with an increase in the importance of the Russian language. It has been established that there is a transformation of the linguistic consciousness of the urban population, preference is given not to the national (native) language, the priority is communication in Russian.