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Co-Marketing Of Territorial And Commercial Brands
[Ко-Маркетинг Территориальных И Коммерческих Брендов]

Author

Listed:
  • Alexandra M. Ponomareva (Пономарева А.М.)

    (Rostov state economic university (RINH); Southern Federal University)

  • Maxim A. Ponomarev (Пономарев М.А.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article represents a study of co-marketing as a tool for territorial-commercial branding. The business environment is considered to be a consumer, target audience, and a driver for territorial branding. The peculiarity of the author's approach is that the emphasis is on the study of forms of interac-tion between territorial and business branding. The elements of territorial-commercial co-marketing at various stages of territorial branding are presented.

Suggested Citation

  • Alexandra M. Ponomareva (Пономарева А.М.) & Maxim A. Ponomarev (Пономарев М.А.), 2021. "Co-Marketing Of Territorial And Commercial Brands [Ко-Маркетинг Территориальных И Коммерческих Брендов]," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 41-45.
    • Handle: RePEc:rnp:smmscn:s2135
    as

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