IDEAS home Printed from https://ideas.repec.org/a/rnp/smmscn/s20147.html
   My bibliography  Save this article

Russian Advertising Market: State, Structure, Trends And Development Prospects
[Российский Рынок Рекламы: Состояние, Структура, Тенденции И Перспективы Развития]

Author

Listed:
  • Gorokhova Polina (Горохова П.А.)

    (St.Petersburg State Technological Institute)

Abstract

The functions of the advertising market - integrating, informational, stimulating, socio-cultural - predetermine its role in the national economy. The Russian advertising market, being an organic part of the global advertising industry, is influenced by global trends. The study allowed us to establish the presence of a significant unrealized potential of the Russian advertising market. The analysis of the series of dynamics and the correlation analysis of the advertising market in Russia revealed the costs of advertising by means of its distribution, characterized by strong and weak connections. The study also revealed that the Russian advertising market is characterized by deep transformational trends.

Suggested Citation

  • Gorokhova Polina (Горохова П.А.), 2020. "Russian Advertising Market: State, Structure, Trends And Development Prospects [Российский Рынок Рекламы: Состояние, Структура, Тенденции И Перспективы Развития]," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 1, pages 297-302.
    • Handle: RePEc:rnp:smmscn:s20147
    as

    Download full text from publisher

    File URL: https://repec.ranepa.ru/rnp/smmscn/s20147.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnp:smmscn:s20147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: RANEPA maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/aneeeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.