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Marketing Technologies In Regional Management Practice: Conceptual Content And Application Tools
[Маркетинговые Технологии В Практике Регионального Управления: Содержание Концепции И Инструментарий Применения]

Author

Listed:
  • Kelarev Vladimir (Келарев, В. В.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

  • Shakova Fatima (Шакова, Ф. М.)

    (North Caucasus State Academy)

  • Mashlykina Anastasia (Машлыкина А.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article actualizes the need to improve the regional management system based on regional marketing. The article highlights the prerequisites for the activation of marketing technologies in regional management. The article explains the necessity of conceptual approach application in the practice of regional marketing, which is justified by multifunctional capabilities and strategic certainty of the marketing impact. The specific functions and tools of marketing technologies that can be used in the practice of regional management are presented.

Suggested Citation

  • Kelarev Vladimir (Келарев, В. В.) & Shakova Fatima (Шакова, Ф. М.) & Mashlykina Anastasia (Машлыкина А.), 2019. "Marketing Technologies In Regional Management Practice: Conceptual Content And Application Tools [Маркетинговые Технологии В Практике Регионального Управления: Содержание Концепции И Инструментарий," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 4, pages 30-36.
    • Handle: RePEc:rnp:smmscn:s1944
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