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About Marketing And Logistics Interface In The Management System
[О Маркетингово-Логистическом Интерфейсе В Системе Менеджмента]

Author

Listed:
  • Simonyan Tatyana (Симонян Т.В.)

    (Don State Technical University)

  • Ananova Oksana (Ананова О.Г.)

    (Don State Technical University)

  • Denisenko Yuliya (Денисенко Ю.Н.)

    (Don State Technical University)

  • Knyazeva Yulia (Князева Ю.С.)

    (Don State Technical University)

Abstract

This article proves the expedience of marketing and logistics integration processes for the most complete disclosure of their macro- and microeconomic potential. The actual and statistic data, which directly and indirectly confirm the economic prospects of the given approach at the regional, state and global levels is presented in the article. In particular, a significant investment and, consequently, socio-economic potential of the managed development of marketing and logistics infrastructure is noted. The problem`s solution of management integration , marketing and logistics in production and economic activity is visualized. The spheres of interaction, or interface, of the named objects are considered. The unconditional theoretical and applied value of researches, conducted in this direction, is shown.

Suggested Citation

  • Simonyan Tatyana (Симонян Т.В.) & Ananova Oksana (Ананова О.Г.) & Denisenko Yuliya (Денисенко Ю.Н.) & Knyazeva Yulia (Князева Ю.С.), 2019. "About Marketing And Logistics Interface In The Management System [О Маркетингово-Логистическом Интерфейсе В Системе Менеджмента]," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 2, pages 86-93.
    • Handle: RePEc:rnp:smmscn:s19212
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