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Business Environment Analysis in the Organization Strategic Management System
[Анализ Бизнес Среды В Системе Стратегического Управления Организацией]

Author

Listed:
  • Margarita N. Isakova (Исакова, Маргарита)

    (Central Russian Institute of Management – Branch of RANEPA)

  • Julia A. Zvyagintseva (Звягинцева, Юлия)

    (Central Russian Institute of Management – Branch of RANEPA)

Abstract

From the initial stage of the organization's life cycle, that is, after its inception, there is a large number of elements around and inside it that influence on doing business. This structure includes many processes, various functions and factors, conditions and limitations that the company faces every day. The totality of these components is called organization's environment and its analysis (both retrospective and prospective) is an essential element of strategic management system. The key factors of business environment of modern organization are systematized and the main methods of their analysis are considered in the article, which allow not only assessing the current market positions adequately and identifying possible directions not only to improve the company competitiveness, but also to develop development strategy of a particular enterprise.

Suggested Citation

  • Margarita N. Isakova (Исакова, Маргарита) & Julia A. Zvyagintseva (Звягинцева, Юлия), 2023. "Business Environment Analysis in the Organization Strategic Management System [Анализ Бизнес Среды В Системе Стратегического Управления Организацией]," Science outpost, Russian Presidential Academy of National Economy and Public Administration, issue 2(64), pages 30-39.
    • Handle: RePEc:rnp:scpost:sp2320
    DOI: 10.22394/2949-0855-2023-2-64-30-39
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    More about this item

    Keywords

    strategic management; organizational environment; internal environment; external environment; direct impact factors; indirect impact factors;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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