Proecological behavior and climate management[Проэкологическое Поведение И Климатический Менеджмент]

Introduction. The anthropogenic impact of the households and climate change is a significant burden on the environment, along with industry and thermal power engineering. This article reviews leading sociological theories related to climate action with the aim of finding effective behavioral management strategies. Materials and methods. To search for the most relevant theoretical frames and methods of managing social and environmental behavior in terms of preventing and leveling the climate change consequences, a meta-analysis of publications on the Scopus and WOS international databases was carried out. Results. The article considered “theories of norm activation”, “values-beliefs-norms”, “theory of planned action”, “theory of social cognition”, “norms taxonomy”, “theory of self-perception”, “attitudes – behavior – context”. Despite the fact that different concepts focus on various aspects of the behavior under consideration, it is possible to identify certain generally significant dependencies considered in studies as part of these concepts. The likelihood of pro-environmental behavior is influenced by the degree of perception of the climate change risk, the level of awareness of environmental issues and climate change, however, they do not guarantee the pro-environmental behavior practice without a full range of motivation, willingness to act, accompanying external and internal incentives / benefits. In addition to environmental awareness, an important role is played by the cognitive barriers and distortions, which are to be carefully studied as part of educational programs. The frequency of pro-environmental behavior also correlates with altruistic and environmental values. The primary social environment (family, inner circle) and the secondary individuals’ environment (training, work, wide circle) are revealed to be equally important for the pro-environmental norms and rules internalization. Discussion. As part of management decisions, various influencing strategies at the individual, corporate and state levels can be developed. These strategies should affect the whole range of factors of personal and social dimensions, and social programs should be developed stagewise, considering different demographic and social groups.