IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v4y2012i3id2390.html

The Influence of Hedonic Motives and Browsing On Impulse Buying

Author

Listed:
  • Beyza Gültekin
  • Leyla Özer

Abstract

The purpose of this study is to investigate whether hedonic motives and browsing affect impulse buying and examine the role of browsing as a mediator between hedonic motives and impulse buying.In this context, a model was proposed and tested on a sample of customers who made an impulse purchase in Ankara. Confirmatory factor analysis supported the components of hedonic shopping motives such as adventure shopping, gratification shopping, role shopping, value shopping, social shopping, and idea shopping. Moreover, the results of the regression analysis showed that hedonic motives and its dimensions such as adventure, gratification, and idea have a positive impact on impulse buying. Consumers’ browsing behaviorinfluenced impulse buying positively. The mediating role of browsing between hedonic motives and impulse buyingwas also identified.

Suggested Citation

  • Beyza Gültekin & Leyla Özer, 2012. "The Influence of Hedonic Motives and Browsing On Impulse Buying," Journal of Economics and Behavioral Studies, AMH International, vol. 4(3), pages 180-189, March.
    • Handle: RePEc:rnd:arjebs:v:4:y:2012:i:3:id:2390
    DOI: 10.22610/jebs.v4i3.315
    as

    Download full text from publisher

    File URL: https://amhinternational.com/jebs/article/view/2390-the-influence-of-hedonic-motives-and-browsing-on-impulse-buying
    File Function: Abstract page
    Download Restriction: no
    File URL: https://amhinternational.com/jebs/article/download/2390-the-influence-of-hedonic-motives-and-browsing-on-impulse-buying/c69aec0e-7ec2-4f91-b15b-1f9ccd0d64ba
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v4i3.315?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:4:y:2012:i:3:id:2390. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AMH International (email available below). General contact details of provider: https://amhinternational.com/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.