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The Impact of Marketing Mix and Market Orientation on Export Performance

Author

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  • Muhammad Usman
  • Irfan Ullah
  • Muhammad Bilal Kayani
  • Faisal Haroon
  • Muhammad Aslam Khan

Abstract

The study focuses on the marketing mix and market orientation on export performance due to the significance of foreign businesses. Theory posits that marketing mix and market orientation have a positive impact on export performance. Although the paper is conceptual base and the model proposed is required to check their reliability that firm with size, information system, and commitment with availability of market mix and market orientation formally. However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of export’s marketing strategies identically facilitated the companies for future success.

Suggested Citation

  • Muhammad Usman & Irfan Ullah & Muhammad Bilal Kayani & Faisal Haroon & Muhammad Aslam Khan, 2012. "The Impact of Marketing Mix and Market Orientation on Export Performance," Journal of Economics and Behavioral Studies, AMH International, vol. 4(1), pages 66-71, January.
    • Handle: RePEc:rnd:arjebs:v:4:y:2012:i:1:id:2378
    DOI: 10.22610/jebs.v4i1.303
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