Most Preferred Business Banking Product of HDFC Bank in Trichy City

Change is the only constant factor in this dynamic world and banking is not an exception. The changes staring in the face of bankers relates to the fundamental way of banking-which is undergoing rapid transformation in the world of today, in response to the forces of completion productivity and efficiency of operations, reduced operating margins better asset/liability management, risk management, any time and any where banking. The major challenge faced by banks today is to protect the falling margins due to the impact of competition. Another significant impact of banks today is the technology issue. In this study the business banking products of HDFC bank, that best suits the needs of the borrower were analysed. The Customer feels that loans to be obtained require a process that is extremely complicating and time consuming. This calls for an ombudsman setup separately for the domain. The observation and findings of the study have helped to give useful recommendation to bank. The implementation of the suggestion can help to improve strategies and build competencies over that of their competitors. This study has there by helped me by giving exposure into new concepts in today’s banking scenario as the interface shifts from service to products. There has also been some insight into competency recognition.