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Product Portfolios and the Introduction of New Products: An Example from the Insecticide Industry

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  • Peter S. Burton

Abstract

This article explores how the introduction of new products by multiproduct firms might be affected by existing goods in each firm's portfolio. A logit analysis is conducted to estimate the effects of local monopoly power, cost advantages, and learning. Characteristics theory is used to determine whether the addition of a new product by a firm's existing portfolio creates the potential for local monopoly power. While the chemical similarity of products has the largest effect, results nonetheless indicate the empirical significance of potential monopoly power in influencing product introductions by multiproduct firms.

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  • Peter S. Burton, 1994. "Product Portfolios and the Introduction of New Products: An Example from the Insecticide Industry," RAND Journal of Economics, The RAND Corporation, vol. 25(1), pages 128-140, Spring.
    • Handle: RePEc:rje:randje:v:25:y:1994:i:spring:p:128-140
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    Cited by:

    1. Mô José Moral & Jordi Jaumandreu, "undated". "Automobile demand, model cycle and price effects," Studies on the Spanish Economy 64, FEDEA.
    2. Matthew Grennan & Charu Gupta & Mara Lederman, 2018. "Firm Scope and Spillovers from New Product Innovation: Evidence from Medical Devices," NBER Working Papers 25183, National Bureau of Economic Research, Inc.
    3. Ting-Kun Liu, 2011. "Local Monopoly, Network Effects And Technical Efficiency €“ Evidence From Taiwan’S Natural Gas Industry," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(1), pages 55-63.

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