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Reputation and Product Quality

Author

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  • William P. Rogerson

Abstract

This article considers the role that reputation plays in assuring product quality in markets where consumers can only imperfectly judge product quality even after consumption. Three conclusions are derived. First, high quality firms have more customers because they have fewer dissatisfied customers who leave and word-of-mouth advertising results in more arrivals. Second, higher fixed costs can result in a higher equilibrium level of quality. Third, the particular form that word-of-mouth advertising takes can have significant effects on the market outcome. Recommendations consisting of a report of whether the consumer intends to patronize the same firm again generate an externality that is absent when actual estimates of quality are communicated.

Suggested Citation

  • William P. Rogerson, 1983. "Reputation and Product Quality," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 508-516, Autumn.
  • Handle: RePEc:rje:bellje:v:14:y:1983:i:autumn:p:508-516
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    Cited by:

    1. Caracciolo, Francesco & D’Amico, Mario & Di Vita, Giuseppe & Pomarici, Eugenio & Dal Bianco, Andrea & Cembalo, Luigi, 2016. "Private vs. Collective Wine Reputation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(3).
    2. Beatty, Randolph P. & Bunsis, Howard & Hand, John R. M., 1998. "The indirect economic penalties in SEC investigations of underwriters," Journal of Financial Economics, Elsevier, vol. 50(2), pages 151-186, November.
    3. William P. Rogerson, 1986. "Advertising as a Signal When Price Guarantees Quality," Discussion Papers 704, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    4. Stefano Castriota, 2018. "Does Excellence Pay Off? Evidence from the Wine Market," BEMPS - Bozen Economics & Management Paper Series BEMPS49, Faculty of Economics and Management at the Free University of Bozen.
    5. Hamilton, Stephen F. & Zilberman, David, 2006. "Green markets, eco-certification, and equilibrium fraud," Journal of Environmental Economics and Management, Elsevier, vol. 52(3), pages 627-644, November.
    6. Andrew McLennan & In-Uck Park, 2016. "The market for liars: Reputation and auditor honesty," International Journal of Economic Theory, The International Society for Economic Theory, vol. 12(1), pages 49-66, March.
    7. Panzar John C & Savage Ian, 2011. "Does a Minimum Quality Standard Always Reduce the Price of High Quality Products?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-32, June.
    8. William P. Rogerson, 1985. "Price Advertising and the Deterioration of Product Quality," Discussion Papers 707, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    9. Eric Rasmusen, 2008. "Quality-Ensuring Profits," Working Papers 2008-10, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
    10. repec:eee:touman:v:38:y:2013:i:c:p:43-54 is not listed on IDEAS
    11. Morris M. Kleiner & Richard M. Todd, 2007. "Mortgage Broker Regulations That Matter: Analyzing Earnings, Employment, and Outcomes for Consumers," NBER Working Papers 13684, National Bureau of Economic Research, Inc.
    12. W. Bentley MacLeod, 2007. "Reputations, Relationships, and Contract Enforcement," Journal of Economic Literature, American Economic Association, vol. 45(3), pages 595-628, September.
    13. Tischer, Sven & Hildebrandt, Lutz, 2014. "Linking corporate reputation and shareholder value using the publication of reputation rankings," Journal of Business Research, Elsevier, vol. 67(5), pages 1007-1017.
    14. Morris M. Kleiner & Richard M. Todd, 2009. "Mortgage Broker Regulations That Matter: Analyzing Earnings, Employment, and Outcomes for Consumers," NBER Chapters,in: Studies of Labor Market Intermediation, pages 183-231 National Bureau of Economic Research, Inc.
    15. Bharat Bhole & Bríd Hanna, 2015. "Word-of-Mouth Communication and Demand for Products with Different Quality Levels," Computational Economics, Springer;Society for Computational Economics, vol. 46(4), pages 627-651, December.
    16. repec:rss:jnljms:v4i3p5 is not listed on IDEAS

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