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The Possibilities For Repositioning Of The Opatija Riviera'S Tourism Offer

Author

Listed:
  • Cerovic, Ljerka

    (Faculty of Economics in Rijeka)

  • Drpic, Danijel

    (Faculty of Tourism and Hospitality Management in Opatija)

  • Milojica, Vedran

Abstract

The competition on the tourist market is getting more harsh, which imposes the need for continuous co-operation of academic and economic community with the objective to get to know the latest wishes and aspirations of increasingly demanding tourists, and improvement of the tourism offer in accordance with their preferences. Maximum efforts must be invested in achieving recognisability and competitive advantages on the international tourist market. The purpose of the paper was to point out the importance of Opatija Riviera as a tourist destination in function of contributing the development of a Croatian tourist product. The goal of the paper was to give the presentation of the importance of researching the satisfaction with the offer of a tourist destination. It is necessary to reposition the current position of the Opatija Riviera on the tourist market and to, through adequate promotion of the tourist destination, increase the tourist turnover.

Suggested Citation

  • Cerovic, Ljerka & Drpic, Danijel & Milojica, Vedran, 2014. "The Possibilities For Repositioning Of The Opatija Riviera'S Tourism Offer," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 5(1), pages 121-130.
    • Handle: RePEc:ris:utmsje:0105
    as

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    Citations

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    Cited by:

    1. Irsa, Wolfram, 2019. "The Silent Diffusion of Sticky Costs in the HoReCa Industry," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 130-136, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

    More about this item

    Keywords

    tourism offer of the Opatija Riviera; preferences of tourist service consumers; competitiveness; recognisability; repositioning;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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